Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 333K ratings
Opportunity
Demand weighed against difficulty
Verdict for “dating”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
10/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.38
across the top results
Who holds the top 10
1
Hinge Dating App: Match & Date
★★★★★★★★★★ 1.1M · updated 4 days ago
in title
2Bumble Dating App: Meet & Date
★★★★★★★★★★ 1.8M · updated yesterday
in title
3Tinder Dating App: Date & Chat
★★★★★★★★★★ 1.8M · updated 2 days ago
in title
4Duet Dating App: Chat & Meet
★★★★★★★★★★ 105K · updated yesterday
in title
5DOWN: The Casual Dating App
★★★★★★★★★★ 129K · updated 3 days ago
in title
6HUD™ Casual Dating: Chat. Meet
★★★★★★★★★★ 208K · updated today
in title
7Plenty of Fish : Dating App
★★★★★★★★★★ 1.8M · updated 2 mo ago
in title
8Hily Dating App: Meet. Date.
★★★★★★★★★★ 377K · updated 3 days ago
in title
9Instinct: Casual Dating App
★★★★★★★★★★ 137K · updated today
in title
10OkCupid Dating: Date Singles
★★★★★★★★★★ 289K · updated 2 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.