Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 234 ratings
Opportunity
Demand weighed against difficulty
Verdict for “department”
Quiet trail
Easy to rank, but few people search for it. Worth a slot only if it is cheap to add.
Keyword in title
7/10
of the top results target it directly
Soft targets
7
apps in the top 10 with a weak spot
Avg. rating
3.86
across the top results
Who holds the top 10
1
8
US Dept. of Justice NSOPW App
★★★★★★★★★★ 3.2K · updated 4.3 yr ago
soft: not updated in a year
2Department Community Portal
★★★★★★★★★★ 0 · updated 5 mo ago
in titlesoft: under 500 ratings
3Fallon Police Department, NV
★★★★★★★★★★ 0 · updated 7 mo ago
in titlesoft: under 500 ratings
4Greenville Police Department
★★★★★★★★★★ 6 · updated 6 mo ago
in titlesoft: under 500 ratings
5Treasury Department FCU
★★★★★★★★★★ 462 · updated 3 days ago
in titlesoft: under 500 ratings
6Trenton Police Department MI
★★★★★★★★★★ 4 · updated 2.5 yr ago
in titlesoft: under 500 ratings
7Macy's: Shop, Save, and Earn
★★★★★★★★★★ 2.4M · updated 2 days ago
Syracuse Fire Department EFCU
★★★★★★★★★★ 528 · updated 3 mo ago
in title
9Ocean County Health Department
★★★★★★★★★★ 3 · updated 9 mo ago
in titlesoft: under 500 ratings
10White Fox Boutique US
★★★★★★★★★★ 12K · updated 2 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.