Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 40K ratings
Opportunity
Demand weighed against difficulty
Verdict for “dog”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
10/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.65
across the top results
Who holds the top 10
1
Talking Ben the Dog
★★★★★★★★★★ 117K · updated 1 mo ago
in title
2Pocket Paws: My lovely dogs
★★★★★★★★★★ 11K · updated 2 mo ago
in title
3Dog Translator: Game For Dogs
★★★★★★★★★★ 41K · updated 4.6 yr ago
in titlesoft: not updated in a year
4Dog Life: Animal Rescue Games
★★★★★★★★★★ 2.5K · updated 4 days ago
in title
5Dog Life Simulator !
★★★★★★★★★★ 180K · updated 23 days ago
in title
6Save My Doggy - Dog Rescue
★★★★★★★★★★ 52K · updated 6 mo ago
in title
7Dog Town: Pet & Animal Games
★★★★★★★★★★ 48K · updated 16 days ago
in title
8Dog Rescue - Virtual Pet Games
★★★★★★★★★★ 40K · updated yesterday
in title
9Dog Sim Online: Build A Family
★★★★★★★★★★ 11K · updated 10 days ago
in title
10Old Friends Dog Game
★★★★★★★★★★ 38K · updated 2 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.