Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 3.4K ratings
Opportunity
Demand weighed against difficulty
Verdict for “emergency”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
6/10
of the top results target it directly
Soft targets
3
apps in the top 10 with a weak spot
Avg. rating
4.58
across the top results
Who holds the top 10
1
4
5
8
10
Emergency: Severe Weather App
★★★★★★★★★★ 7.7K · updated 2 mo ago
in title
2EMERGENCY HQ: Firefighter Game
★★★★★★★★★★ 31K · updated 3 days ago
in title
3PulsePoint Respond
★★★★★★★★★★ 275K · updated 1 mo ago
Citizen: Safety & Live Video
★★★★★★★★★★ 520K · updated 2 days ago
EMERGENCY Operator
★★★★★★★★★★ 928 · updated 25 days ago
in title
6Emergency Management Suite
★★★★★★★★★★ 29 · updated 10 days ago
in titlesoft: under 500 ratings
7First Aid: American Red Cross
★★★★★★★★★★ 2.3K · updated 3 days ago
EMERGENCY Mobile
★★★★★★★★★★ 703 · updated 6.3 yr ago
in titlesoft: not updated in a year
9Mission Chief Fire Fighter 911
★★★★★★★★★★ 4.4K · updated 10 days ago
Emergency Plus
★★★★★★★★★★ 2 · updated 4 mo ago
in titlesoft: under 500 ratings
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.