Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 16K ratings
Opportunity
Demand weighed against difficulty
Verdict for “equestrian”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
5/10
of the top results target it directly
Soft targets
4
apps in the top 10 with a weak spot
Avg. rating
4.15
across the top results
Who holds the top 10
1
4
6
8
10
Equestrian the Game
★★★★★★★★★★ 11K · updated 1 mo ago
in titlesoft: rated 4.0
2Star Equestrian - Horse Ranch
★★★★★★★★★★ 21K · updated 11 days ago
in title
3Equestriad World Tour 26
★★★★★★★★★★ 28K · updated 3 mo ago
Equestrian App
★★★★★★★★★★ 73 · updated 2 days ago
in titlesoft: under 500 ratings
5Equilab: Horse Riding Tracker
★★★★★★★★★★ 5.2K · updated yesterday
Ride or Die Equestrian Shop
★★★★★★★★★★ 0 · updated 18 days ago
in titlesoft: under 500 ratings
7Star Stable Online: Horse Game
★★★★★★★★★★ 69K · updated 9 days ago
Equestrian Lexicon & Terms
★★★★★★★★★★ 1 · updated 2.9 yr ago
in titlesoft: under 500 ratings
9Horse Riding Tales: Wild World
★★★★★★★★★★ 91K · updated 8 days ago
Rival Stars Horse Racing
★★★★★★★★★★ 148K · updated 2 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.