Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 65K ratings
Opportunity
Demand weighed against difficulty
Verdict for “fertility”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
5/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.80
across the top results
Who holds the top 10
1
2
5
6
7
Premom-Ovulation Tracker, PCOS
★★★★★★★★★★ 60K · updated yesterday
Natural Cycles: Fertility App
★★★★★★★★★★ 30K · updated 3 days ago
in title
3Fertility Friend FF Tracker
★★★★★★★★★★ 7.4K · updated 15 days ago
in title
4Flo Cycle & Period Tracker
★★★★★★★★★★ 2M · updated 5 days ago
Ovia Cycle & Pregnancy Tracker
★★★★★★★★★★ 90K · updated 8 days ago
Glow Ovulation & Period App
★★★★★★★★★★ 75K · updated 4 days ago
Inito Fertility Monitor
★★★★★★★★★★ 5.1K · updated 28 days ago
in title
8Femometer Fertility Tracker
★★★★★★★★★★ 71K · updated 22 days ago
in title
9Kindara: Fertility Tracker
★★★★★★★★★★ 10K · updated 5 yr ago
in titlesoft: not updated in a year
10Clue Period & Cycle Tracker
★★★★★★★★★★ 405K · updated 2 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.