Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 427K ratings
Opportunity
Demand weighed against difficulty
Verdict for “football”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
5/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.64
across the top results
Who holds the top 10
1
3
4
7
8
Madden NFL 27 Mobile Football
★★★★★★★★★★ 1.3M · updated 2 mo ago
in title
2Retro Bowl
★★★★★★★★★★ 922K · updated 7 days ago
eFootball™
★★★★★★★★★★ 506K · updated 2 mo ago
EA College Football Mobile 27
★★★★★★★★★★ 25K · updated 3 days ago
in title
5Football League™ 2026
★★★★★★★★★★ 44K · updated 18 days ago
in title
6EA SPORTS FC Soccer Mobile 27
★★★★★★★★★★ 2.6M · updated 8 days ago
Dream League Soccer 2026
★★★★★★★★★★ 729K · updated 16 days ago
American Football Champs
★★★★★★★★★★ 83K · updated 2 yr ago
in titlesoft: not updated in a year
9Football Head Coach 27 - FHC
★★★★★★★★★★ 75K · updated 16 days ago
in title
10Soccer Superstar
★★★★★★★★★★ 348K · updated 11 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.