Keyword Scout

Is this keyword worth the climb?

Demand

Not in App Store autocomplete, which usually means little search traffic.

Difficulty

Top 10 median: 11K ratings

Opportunity

Demand weighed against difficulty

Verdict for “genealogy”

Skip it

Hard to rank for and little evidence of demand. Spend the characters elsewhere.

Keyword in title

0/10

of the top results target it directly

Soft targets

apps in the top 10 with a weak spot

Avg. rating

4.66

across the top results

Who holds the top 10

Ancestry: Family History & DNA

★★★★★★★★★★ 647K · updated 3 days ago

FamilySearch Tree

★★★★★★★★★★ 503K · updated today

MyHeritage: Family Tree & DNA

★★★★★★★★★★ 66K · updated 5 days ago

Find a Grave

★★★★★★★★★★ 3.6K · updated 10 days ago

GenealogyDirect

★★★★★★★★★★ 4 · updated 15 days ago

soft: under 500 ratings

23andMe - DNA Testing

★★★★★★★★★★ 560K · updated 3 days ago

FamilySearch Memories

★★★★★★★★★★ 19K · updated 1.3 yr ago

soft: not updated in a year

Findmypast

★★★★★★★★★★ 814 · updated 10 days ago

RootsMagic

★★★★★★★★★★ 276 · updated 9.2 yr ago

soft: under 500 ratings

FamilySearch Get Involved

★★★★★★★★★★ 257 · updated 6 mo ago

soft: under 500 ratings

Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.