Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 1.5K ratings
Opportunity
Demand weighed against difficulty
Verdict for “halloween”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
8/10
of the top results target it directly
Soft targets
7
apps in the top 10 with a weak spot
Avg. rating
4.20
across the top results
Who holds the top 10
1
5
Halloween Color by Number Game
★★★★★★★★★★ 25K · updated 2 days ago
in title
2Let's Play a Game
★★★★★★★★★★ 3.2K · updated 5 yr ago
soft: not updated in a year
3Halloween Farm: Family Story
★★★★★★★★★★ 1.5K · updated 2.6 yr ago
in titlesoft: not updated in a year
4FrightMaps: Haunt Finder
★★★★★★★★★★ 3.2K · updated today
Halloween All-In-One
★★★★★★★★★★ 410 · updated 6.2 yr ago
in titlesoft: under 500 ratings
6Halloween Home
★★★★★★★★★★ 1.6K · updated 1.8 yr ago
in titlesoft: not updated in a year
7Halloween Tile Match
★★★★★★★★★★ 0 · updated 16 days ago
in titlesoft: under 500 ratings
8WordSearch Halloween
★★★★★★★★★★ 591 · updated 5.9 yr ago
in titlesoft: not updated in a year
9Halloween Hidden Objects Games
★★★★★★★★★★ 668 · updated 4.3 yr ago
in titlesoft: not updated in a year
10Spooky Halloween Sounds
★★★★★★★★★★ 2.7K · updated today
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.