Keyword Scout

Is this keyword worth the climb?

Demand

Apple suggests it after typing just “heal” (position 2).

Difficulty

Top 10 median: 26K ratings

Opportunity

Demand weighed against difficulty

Verdict for “health”

Contested

People search for it, but the leaders are established. Target it in the subtitle and win a longer variant first.

Keyword in title

6/10

of the top results target it directly

Soft targets

apps in the top 10 with a weak spot

Avg. rating

3.94

across the top results

What people type next · from App Store autocomplete

health equity health meter health optimizer by cvs health healthelife healthy benefits +health insurance portal healthy roster healthie health partners

Who holds the top 10

Apple Health

★★★★★★★★★★ 9K · updated 18 days ago

in titlesoft: rated 3.0

Google Health (Fitbit)

★★★★★★★★★★ 702K · updated 4 days ago

in title

Apple Fitness

★★★★★★★★★★ 11K · updated 18 days ago

soft: rated 2.9

Utilities for Quran Free with stickers and Islamic ringtones

★★★★★★★★★★ 1 · updated 10.3 yr ago

soft: under 500 ratings

HealthView: Apple Health App

★★★★★★★★★★ 14K · updated 3 days ago

in title

MyChart

★★★★★★★★★★ 722K · updated 11 days ago

MyFitnessPal: Calorie Counter

★★★★★★★★★★ 2.4M · updated 3 days ago

Bevel: AI Health Coach

★★★★★★★★★★ 17K · updated yesterday

in title

Heartify: Heart Health Monitor

★★★★★★★★★★ 119K · updated 9 mo ago

in title

Samsung Health

★★★★★★★★★★ 36K · updated 6 mo ago

in title

Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.