Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 40K ratings
Opportunity
Demand weighed against difficulty
Verdict for “horoscope”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
4/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.63
across the top results
Who holds the top 10
1
2
3
5
7
8
9
The DailyHoroscope
★★★★★★★★★★ 96K · updated 10 mo ago
Co–Star Personalized Astrology
★★★★★★★★★★ 206K · updated 2 mo ago
Daily Horoscope - Astrology!
★★★★★★★★★★ 36K · updated 2 mo ago
in title
4Nebula: Spiritual Guidance
★★★★★★★★★★ 171K · updated yesterday
Astrolis Horoscopes & Tarot
★★★★★★★★★★ 23K · updated 2 mo ago
in title
6CHANI: Your Astrology Guide
★★★★★★★★★★ 59K · updated yesterday
TimePassages Astrology
★★★★★★★★★★ 44K · updated 2 mo ago
The Pattern
★★★★★★★★★★ 15K · updated 7 days ago
Daily Horoscope - Tarot Reader
★★★★★★★★★★ 243 · updated 3.7 yr ago
in titlesoft: under 500 ratings
10My Daily Horoscope ©
★★★★★★★★★★ 3.3K · updated 4 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.