Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 11K ratings
Opportunity
Demand weighed against difficulty
Verdict for “horse”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
9/10
of the top results target it directly
Soft targets
3
apps in the top 10 with a weak spot
Avg. rating
4.44
across the top results
Who holds the top 10
1
Rival Stars Horse Racing
★★★★★★★★★★ 148K · updated 2 days ago
in title
2Horse Riding Tales: Wild World
★★★★★★★★★★ 91K · updated 8 days ago
in title
3Star Equestrian - Horse Ranch
★★★★★★★★★★ 21K · updated 11 days ago
in title
4Equestrian the Game
★★★★★★★★★★ 11K · updated 1 mo ago
soft: rated 4.0
5My Horse
★★★★★★★★★★ 3.6K · updated 6 yr ago
in titlesoft: not updated in a year
6Star Stable Online: Horse Game
★★★★★★★★★★ 69K · updated 9 days ago
in title
7Pocket Horse: Racing Champions
★★★★★★★★★★ 920 · updated 22 days ago
in title
8Star Stable: Horses
★★★★★★★★★★ 12K · updated 2 mo ago
in title
9Barbie™ Horse Ride & Rescue
★★★★★★★★★★ 1.5K · updated 8 days ago
in title
10Unicorn Horse Breeding Kingdom
★★★★★★★★★★ 160 · updated 4 mo ago
in titlesoft: under 500 ratings
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.