Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “inst” (position 1).
Difficulty
Top 10 median: 16M ratings
Opportunity
Demand weighed against difficulty
Verdict for “instagram”
Steep face
High demand, owned by big apps. Use it in the keyword field and aim at a long-tail variant below.
Keyword in title
1/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.65
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
3
4
5
6
7
8
9
10
Instagram
★★★★★★★★★★ 30M · updated 11 days ago
in title
2TikTok - Videos, Shop & LIVE
★★★★★★★★★★ 18M · updated 10 days ago
Snapchat
★★★★★★★★★★ 6M · updated 2 days ago
Facebook
★★★★★★★★★★ 29M · updated 2 days ago
YouTube
★★★★★★★★★★ 49M · updated 4 days ago
Threads
★★★★★★★★★★ 2.3M · updated 4 days ago
X
★★★★★★★★★★ 11M · updated today
Pinterest
★★★★★★★★★★ 5.8M · updated yesterday
WhatsApp Messenger
★★★★★★★★★★ 19M · updated 4 days ago
Messenger
★★★★★★★★★★ 14M · updated 2 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.