Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 261K ratings
Opportunity
Demand weighed against difficulty
Verdict for “kids”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
7/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.39
across the top results
Who holds the top 10
1
3
8
10
YouTube Kids
★★★★★★★★★★ 2.7M · updated today
in title
2Bluey: Let's Play!
★★★★★★★★★★ 1.1M · updated 4 days ago
Cooking Games for Kids 2+
★★★★★★★★★★ 63K · updated 20 days ago
in title
4Todli: Drawing Games for Kids
★★★★★★★★★★ 38K · updated 24 days ago
in title
5PBS KIDS Games
★★★★★★★★★★ 372K · updated yesterday
in title
6Girls Nail Salon - Kids Games
★★★★★★★★★★ 105K · updated 8 mo ago
in title
7My Talking Tom
★★★★★★★★★★ 377K · updated today
Ice Cream - Cooking for Kids
★★★★★★★★★★ 31K · updated 2 mo ago
in title
9Minion Rush: Running game
★★★★★★★★★★ 300K · updated 2 days ago
Coloring Games for Kids 2-6!
★★★★★★★★★★ 222K · updated 1 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.