Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 147K ratings
Opportunity
Demand weighed against difficulty
Verdict for “loan”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
2/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.78
across the top results
Who holds the top 10
1
2
4
5
6
7
9
10
Lenme: Borrowing and Lending
★★★★★★★★★★ 92K · updated 23 days ago
Upstart: Personal Loans + More
★★★★★★★★★★ 45K · updated 11 days ago
in title
3Brigit: Cash Advance & Credit
★★★★★★★★★★ 570K · updated 6 days ago
Tilt: Cash Advance & Credit
★★★★★★★★★★ 463K · updated yesterday
Dave: Credit, Cash & Money App
★★★★★★★★★★ 911K · updated 6 days ago
Possible: Fast Cash & Credit
★★★★★★★★★★ 137K · updated 4 days ago
Prosper: Personal Loans
★★★★★★★★★★ 24K · updated 2 days ago
in title
8FloatMe: Fast Cash Advance App
★★★★★★★★★★ 157K · updated 7 days ago
Klover - Instant Cash Advance
★★★★★★★★★★ 388K · updated 4 days ago
Cash Advance: Borrow Money App
★★★★★★★★★★ 726 · updated 2 mo ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.