Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 63K ratings
Opportunity
Demand weighed against difficulty
Verdict for “night sounds”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
0/10
of the top results target it directly
Soft targets
6
apps in the top 10 with a weak spot
Avg. rating
4.78
across the top results
Who holds the top 10
1
2
5
9
BetterSleep: Relax and Sleep
★★★★★★★★★★ 391K · updated 10 days ago
Nightsounds
★★★★★★★★★★ 115 · updated 3.1 yr ago
soft: under 500 ratings
3Rain Rain Sleep Sounds
★★★★★★★★★★ 137K · updated 1.7 yr ago
soft: not updated in a year
4White Noise Deep Sleep Sounds
★★★★★★★★★★ 209K · updated 8 days ago
Sleep Sounds by Sleep Pillow
★★★★★★★★★★ 90K · updated 2.9 yr ago
soft: not updated in a year
6Sleep Sounds - Relax & Sleep
★★★★★★★★★★ 3.5K · updated 1.6 yr ago
soft: not updated in a year
7Sleep Sounds White Noise, Rain
★★★★★★★★★★ 36K · updated 2.6 yr ago
soft: not updated in a year
8White Noise Lite
★★★★★★★★★★ 276K · updated 28 days ago
Sleep Sounds ..
★★★★★★★★★★ 2.5K · updated 1.6 yr ago
soft: not updated in a year
10Soothing Sleep Sounds
★★★★★★★★★★ 34K · updated 8 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.