Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “passw” (position 1).
Difficulty
Top 10 median: 49K ratings
Opportunity
Demand weighed against difficulty
Verdict for “password”
Steep face
High demand, owned by big apps. Use it in the keyword field and aim at a long-tail variant below.
Keyword in title
9/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.63
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
Passwords
★★★★★★★★★★ 802K · updated 18 days ago
in title
21Password: Password Manager
★★★★★★★★★★ 41K · updated yesterday
in title
3Keeper Password Manager
★★★★★★★★★★ 231K · updated 2 mo ago
in title
4Bitwarden Password Manager
★★★★★★★★★★ 33K · updated today
in title
5LastPass Password Manager
★★★★★★★★★★ 57K · updated 10 days ago
in title
6Dashlane Password Manager
★★★★★★★★★★ 107K · updated 4 days ago
in title
7Password Manager - Safe Lock
★★★★★★★★★★ 17K · updated 2.1 yr ago
in titlesoft: not updated in a year
8Password Manager & Generator
★★★★★★★★★★ 1.4K · updated 7 days ago
in title
9Password Manager'
★★★★★★★★★★ 17K · updated 1.5 yr ago
in titlesoft: not updated in a year
10Google Chrome
★★★★★★★★★★ 3.9M · updated 2 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.