Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 635 ratings
Opportunity
Demand weighed against difficulty
Verdict for “personal safety”
Quiet trail
Easy to rank, but few people search for it. Worth a slot only if it is cheap to add.
Keyword in title
4/10
of the top results target it directly
Soft targets
5
apps in the top 10 with a weak spot
Avg. rating
4.23
across the top results
Who holds the top 10
1
2
3
4
8
9
Citizen: Safety & Live Video
★★★★★★★★★★ 520K · updated 2 days ago
Noonlight: Feel Protected 24/7
★★★★★★★★★★ 17K · updated 2 mo ago
Bond - Personal Security
★★★★★★★★★★ 1.1K · updated 10 days ago
Parachute
★★★★★★★★★★ 520 · updated 4 yr ago
soft: not updated in a year
5SABRE Personal Safety
★★★★★★★★★★ 31 · updated 6 mo ago
in titlesoft: under 500 ratings
6I'M SAFE: Personal Safety App
★★★★★★★★★★ 2 · updated today
in titlesoft: under 500 ratings
7Rave Panic Button
★★★★★★★★★★ 750 · updated 1 mo ago
Rave Guardian
★★★★★★★★★★ 3K · updated 11 mo ago
ICE : Personal safety app
★★★★★★★★★★ 0 · updated 7.5 yr ago
in titlesoft: under 500 ratings
10BIG SIGNAL: PERSONAL SAFETY
★★★★★★★★★★ 5 · updated 1.8 yr ago
in titlesoft: under 500 ratings
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.