Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “photo v” (position 6).
Difficulty
Top 10 median: 329K ratings
Opportunity
Demand weighed against difficulty
Verdict for “photo video editor”
Steep face
High demand, owned by big apps. Use it in the keyword field and aim at a long-tail variant below.
Keyword in title
3/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.64
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
3
4
5
7
9
10
CapCut: Photo & Video Editor
★★★★★★★★★★ 1.1M · updated 11 days ago
in title
2InShot - Video Editor
★★★★★★★★★★ 2.5M · updated yesterday
Video Editor ·
★★★★★★★★★★ 218K · updated 3 mo ago
SlideShow Maker Photo Video ·
★★★★★★★★★★ 15K · updated 2 mo ago
Picsart AI Photo Editor, Video
★★★★★★★★★★ 1.2M · updated 2 days ago
in title
6PicPlayPost: Video Editor
★★★★★★★★★★ 99K · updated 7 mo ago
Prequel: Photo & Video Editor
★★★★★★★★★★ 344K · updated 3 days ago
in title
8Splice - Video Editor & Maker
★★★★★★★★★★ 430K · updated 8 days ago
Filmmaker Pro - Video Editor
★★★★★★★★★★ 263K · updated 2 days ago
iMovie
★★★★★★★★★★ 314K · updated 1.8 yr ago
soft: not updated in a year
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.