Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 7.7K ratings
Opportunity
Demand weighed against difficulty
Verdict for “pilates”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
8/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.79
across the top results
Who holds the top 10
1
2
10
BetterMe Well-Being Coach
★★★★★★★★★★ 713K · updated today
Club Pilates
★★★★★★★★★★ 134K · updated 1 mo ago
in title
3Pilates at Home, Wall Pilates
★★★★★★★★★★ 1.1K · updated 2 mo ago
in title
45 Minute Pilates Workout
★★★★★★★★★★ 6.7K · updated 11 days ago
in title
5Pilates Workouts by @Pilates
★★★★★★★★★★ 119 · updated 2 mo ago
in titlesoft: under 500 ratings
6Pilates | Down Dog
★★★★★★★★★★ 10K · updated 11 days ago
in title
7Pilates at Home by I'mprove
★★★★★★★★★★ 60 · updated 2 mo ago
in titlesoft: under 500 ratings
8Pilates Anytime | Workouts
★★★★★★★★★★ 8.7K · updated 1 mo ago
in title
9ClassPass: Fitness, Spa, Salon
★★★★★★★★★★ 198K · updated yesterday
FORM: Strength, Pilates, Gym
★★★★★★★★★★ 3.9K · updated 1 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.