Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 271K ratings
Opportunity
Demand weighed against difficulty
Verdict for “play”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
3/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.52
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
2
4
6
7
8
9
PlayStation App
★★★★★★★★★★ 92K · updated yesterday
LeagueApps Play
★★★★★★★★★★ 4.8K · updated yesterday
in title
3WePlay - Game and Party
★★★★★★★★★★ 242K · updated 4 days ago
Play Together: Friends & Party
★★★★★★★★★★ 72K · updated yesterday
in title
5Subway Surfers
★★★★★★★★★★ 3.8M · updated 3 days ago
JustPlay: Earn Loyalty Rewards
★★★★★★★★★★ 214K · updated 2 days ago
Magic Tiles 3™: Piano Game
★★★★★★★★★★ 833K · updated 14 days ago
Temple Run
★★★★★★★★★★ 419K · updated 10 days ago
Toca Boca World: Game & Play
★★★★★★★★★★ 891K · updated 10 days ago
in title
10Minion Rush: Running game
★★★★★★★★★★ 300K · updated 2 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.