Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 33K ratings
Opportunity
Demand weighed against difficulty
Verdict for “protect”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
6/10
of the top results target it directly
Soft targets
3
apps in the top 10 with a weak spot
Avg. rating
3.94
across the top results
Who holds the top 10
1
5
8
10
UniFi Protect
★★★★★★★★★★ 75K · updated 3 days ago
in title
2OneLogin Protect
★★★★★★★★★★ 579 · updated 5 mo ago
in titlesoft: rated 2.0
3Verizon Protect
★★★★★★★★★★ 45K · updated 29 days ago
in title
4UniFi
★★★★★★★★★★ 24K · updated 20 days ago
Harmony Mobile Protect
★★★★★★★★★★ 0 · updated 25 days ago
in titlesoft: under 500 ratings
6JumpCloud Protect
★★★★★★★★★★ 32 · updated yesterday
in titlesoft: under 500 ratings
7Phone Guardian Safe Mobile VPN
★★★★★★★★★★ 42K · updated 21 days ago
Night Owl Protect
★★★★★★★★★★ 61K · updated 10 days ago
in title
9McAfee: Stay Secure & Private
★★★★★★★★★★ 239K · updated 3 days ago
MySudo - Identity Protection
★★★★★★★★★★ 16K · updated 15 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.