Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 974 ratings
Opportunity
Demand weighed against difficulty
Verdict for “puff”
Quiet trail
Easy to rank, but few people search for it. Worth a slot only if it is cheap to add.
Keyword in title
5/10
of the top results target it directly
Soft targets
6
apps in the top 10 with a weak spot
Avg. rating
3.66
across the top results
Who holds the top 10
1
2
Gopuff - Grocery Delivery
★★★★★★★★★★ 263K · updated 5 days ago
Puff Utica
★★★★★★★★★★ 118 · updated 10 days ago
in titlesoft: under 500 ratings
3Puffin Cloud Browser
★★★★★★★★★★ 6.7K · updated 3.6 yr ago
soft: not updated in a year
4Puff Count: Quit Vaping Now
★★★★★★★★★★ 2.6K · updated 2 mo ago
in title
5Puff - Creator Fan Platform
★★★★★★★★★★ 0 · updated 5 mo ago
in titlesoft: under 500 ratings
6Spark Logger
★★★★★★★★★★ 7 · updated 5 days ago
soft: under 500 ratings
7Puff Up
★★★★★★★★★★ 291K · updated 1 mo ago
in title
8Puffin Browser Pro
★★★★★★★★★★ 1.4K · updated 3.1 yr ago
soft: not updated in a year
9Sum Puff: Quit Smoking Tracker
★★★★★★★★★★ 516 · updated 2 mo ago
in title
10MedZoomer Courier App
★★★★★★★★★★ 75 · updated 3 days ago
soft: under 500 ratings
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.