Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 108K ratings
Opportunity
Demand weighed against difficulty
Verdict for “retirement”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
5/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.70
across the top results
Who holds the top 10
1
3
5
8
9
10
John Hancock Retirement
★★★★★★★★★★ 38K · updated 11 days ago
in title
2Empower ®
★★★★★★★★★★ 416K · updated 15 days ago
My Retirement
★★★★★★★★★★ 24K · updated 2 days ago
in title
4Fidelity Investments
★★★★★★★★★★ 3.3M · updated 7 days ago
Transamerica Retirement App
★★★★★★★★★★ 11K · updated 6 mo ago
in title
6Retirement Countdown App
★★★★★★★★★★ 6.3K · updated 5 mo ago
in title
7Schwab Mobile
★★★★★★★★★★ 1.2M · updated 7 days ago
Voya
★★★★★★★★★★ 190K · updated 2 mo ago
Vanguard: Save, Invest, Retire
★★★★★★★★★★ 177K · updated 2 days ago
Retirement Countdown ·
★★★★★★★★★★ 12K · updated today
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.