Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 1.1K ratings
Opportunity
Demand weighed against difficulty
Verdict for “ruler”
Quiet trail
Easy to rank, but few people search for it. Worth a slot only if it is cheap to add.
Keyword in title
6/10
of the top results target it directly
Soft targets
5
apps in the top 10 with a weak spot
Avg. rating
4.09
across the top results
Who holds the top 10
1
4
6
7
Measure
★★★★★★★★★★ 1.8K · updated 18 days ago
soft: rated 3.1
2Ruler®
★★★★★★★★★★ 35K · updated 4 days ago
in title
3Rul3r
★★★★★★★★★★ 1.1K · updated 10 days ago
Screen Ruler: Measure Length
★★★★★★★★★★ 24 · updated 2 mo ago
in titlesoft: under 500 ratings
5Tape Measure®
★★★★★★★★★★ 45K · updated 11 mo ago
Tape Measure™
★★★★★★★★★★ 89K · updated 12 days ago
Ruler •
★★★★★★★★★★ 413 · updated 6 mo ago
in titlesoft: under 500 ratings
8Ruler, Measuring Tape - AR App
★★★★★★★★★★ 1K · updated 5 mo ago
in title
9Ruler ++
★★★★★★★★★★ 949 · updated 8 yr ago
in titlesoft: not updated in a year
10Ruler / Measuring Tape
★★★★★★★★★★ 230 · updated 12 mo ago
in titlesoft: under 500 ratings
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.