Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 3.5K ratings
Opportunity
Demand weighed against difficulty
Verdict for “safety”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
8/10
of the top results target it directly
Soft targets
4
apps in the top 10 with a weak spot
Avg. rating
3.24
across the top results
Who holds the top 10
1
3
8
Citizen: Safety & Live Video
★★★★★★★★★★ 520K · updated 2 days ago
in title
2Noonlight: Feel Protected 24/7
★★★★★★★★★★ 17K · updated 2 mo ago
Safety Photo+Video Pro
★★★★★★★★★★ 5.2K · updated 3 days ago
in title
4OSHA Safety Standards
★★★★★★★★★★ 31 · updated 1.9 yr ago
in titlesoft: under 500 ratings
5OSHA Safety Regulations Guide
★★★★★★★★★★ 1.8K · updated 1 mo ago
in title
6Safety Reports All in One | SR
★★★★★★★★★★ 0 · updated 1.9 yr ago
in titlesoft: under 500 ratings
7Mitti (by SafetyCulture)
★★★★★★★★★★ 32K · updated 4 days ago
The Safety App
★★★★★★★★★★ 0 · updated 15 days ago
in titlesoft: under 500 ratings
9RiskDetected: Safety Audit
★★★★★★★★★★ 0 · updated 24 days ago
in titlesoft: under 500 ratings
10Microsoft Family Safety
★★★★★★★★★★ 8.2K · updated 3 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.