Keyword Scout

Is this keyword worth the climb?

Demand

Not in App Store autocomplete, which usually means little search traffic.

Difficulty

Top 10 median: 100K ratings

Opportunity

Demand weighed against difficulty

Verdict for “subs”

Skip it

Hard to rank for and little evidence of demand. Spend the characters elsewhere.

Keyword in title

6/10

of the top results target it directly

Soft targets

apps in the top 10 with a weak spot

Avg. rating

4.14

across the top results

Who holds the top 10

Firehouse Subs

★★★★★★★★★★ 190K · updated 18 days ago

in title

Jersey Mike's

★★★★★★★★★★ 1.2M · updated 2 days ago

Jimmy John’s Sandwiches

★★★★★★★★★★ 1.5M · updated 1 mo ago

Captions for Video: AI Subs

★★★★★★★★★★ 3 · updated 13 days ago

in titlesoft: under 500 ratings

Subway®

★★★★★★★★★★ 1.2M · updated yesterday

DiBella's Subs

★★★★★★★★★★ 4K · updated 14 days ago

in title

Cousins Subs

★★★★★★★★★★ 9.8K · updated 11 mo ago

in title

Chick-fil-A

★★★★★★★★★★ 4.2M · updated 4 days ago

Subs TV

★★★★★★★★★★ 4 · updated 5.2 yr ago

in titlesoft: under 500 ratings

subs - tracking subscriptions

★★★★★★★★★★ 0 · updated 2.6 yr ago

in titlesoft: under 500 ratings

Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.