Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 88K ratings
Opportunity
Demand weighed against difficulty
Verdict for “survival”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
9/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.48
across the top results
Who holds the top 10
1
Last Day on Earth: Survival
★★★★★★★★★★ 103K · updated 16 days ago
in title
2Raft® Survival - Ocean Nomad
★★★★★★★★★★ 323K · updated 4 mo ago
in title
3Whiteout Survival
★★★★★★★★★★ 465K · updated 2 mo ago
in title
4Oxide: Survival Island Online
★★★★★★★★★★ 22K · updated 12 days ago
in title
5Last War:Survival
★★★★★★★★★★ 451K · updated 9 days ago
in title
6Dark War:Survival
★★★★★★★★★★ 72K · updated 4 days ago
in title
7Days After: Zombie Survival
★★★★★★★★★★ 17K · updated 8 days ago
in title
8Survival Island: EVO Adventure
★★★★★★★★★★ 9.2K · updated 9 mo ago
in title
9Mini DAYZ: Zombie Survival
★★★★★★★★★★ 6K · updated 8.4 yr ago
in titlesoft: not updated in a year
10Survivor!.io
★★★★★★★★★★ 245K · updated 22 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.