Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 3.2K ratings
Opportunity
Demand weighed against difficulty
Verdict for “toll”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
6/10
of the top results target it directly
Soft targets
5
apps in the top 10 with a weak spot
Avg. rating
3.74
across the top results
Who holds the top 10
1
4
Tolls NY
★★★★★★★★★★ 272K · updated 1 mo ago
in title
2NTTA TollMate®
★★★★★★★★★★ 1.1K · updated 1 mo ago
soft: rated 1.7
3Illinois Tollway
★★★★★★★★★★ 157K · updated 2 mo ago
The Toll Roads
★★★★★★★★★★ 829 · updated 1 mo ago
in titlesoft: rated 3.0
5E-PASS Toll App
★★★★★★★★★★ 16K · updated 3 days ago
in title
6SunPass
★★★★★★★★★★ 2.8K · updated 4 mo ago
soft: rated 1.6
7EZ TAG
★★★★★★★★★★ 370 · updated 8 days ago
soft: under 500 ratings
8GoToll: Pay tolls as you go
★★★★★★★★★★ 3.6K · updated 1 yr ago
in titlesoft: not updated in a year
9Toll & Gas Calculator TollGuru
★★★★★★★★★★ 2.1K · updated 7 mo ago
in title
10Toll Calculator GPS Navigation
★★★★★★★★★★ 21K · updated 2 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.