Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “trav” (position 9).
Difficulty
Top 10 median: 498K ratings
Opportunity
Demand weighed against difficulty
Verdict for “travel”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
5/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.83
across the top results
Who holds the top 10
1
2
6
7
8
9
Expedia: Hotels, Flights, Cars
★★★★★★★★★★ 6M · updated 3 days ago
Booking.com: Hotels & Travel
★★★★★★★★★★ 2.2M · updated yesterday
in title
3Travel Town - Merge Adventure
★★★★★★★★★★ 188K · updated 5 days ago
in title
4Wanderlog - Travel Planner
★★★★★★★★★★ 36K · updated yesterday
in title
5Hopper: Flights, Hotels & Cars
★★★★★★★★★★ 1.2M · updated 11 days ago
KAYAK: Flights, Hotels & Cars
★★★★★★★★★★ 497K · updated 7 days ago
Tripadvisor: Plan & Book Trips
★★★★★★★★★★ 481K · updated yesterday
Airbnb
★★★★★★★★★★ 703K · updated yesterday
Skyscanner Flights & Travel
★★★★★★★★★★ 500K · updated 3 days ago
in title
10Capital One Travel
★★★★★★★★★★ 27K · updated yesterday
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.