Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 339K ratings
Opportunity
Demand weighed against difficulty
Verdict for “video”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
7/10
of the top results target it directly
Soft targets
3
apps in the top 10 with a weak spot
Avg. rating
4.51
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
10
CapCut: Photo & Video Editor
★★★★★★★★★★ 1.1M · updated 11 days ago
in title
2Video Lite
★★★★★★★★★★ 171K · updated 3 days ago
in title
3iMovie
★★★★★★★★★★ 314K · updated 1.8 yr ago
soft: not updated in a year
4InShot - Video Editor
★★★★★★★★★★ 2.5M · updated yesterday
in title
5VLC media player
★★★★★★★★★★ 5.9K · updated 5 mo ago
soft: rated 3.7
6Videoshop - Video Editor
★★★★★★★★★★ 364K · updated 1.5 yr ago
in titlesoft: not updated in a year
7Video Player - All in One
★★★★★★★★★★ 7.4K · updated 2 days ago
in title
8Video Star
★★★★★★★★★★ 90K · updated 11 days ago
in title
9YouTube
★★★★★★★★★★ 49M · updated 4 days ago
Splice - Video Editor & Maker
★★★★★★★★★★ 430K · updated 8 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.