Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 402K ratings
Opportunity
Demand weighed against difficulty
Verdict for “vpn”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
10/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.63
across the top results
Who holds the top 10
1
VPN - Super Unlimited Proxy
★★★★★★★★★★ 2.1M · updated yesterday
in title
2VPN - Fast & Secure VPN ™
★★★★★★★★★★ 442K · updated 9 days ago
in title
3X-VPN: VPN Fast & Secure
★★★★★★★★★★ 619K · updated 10 days ago
in title
4Proton VPN: Fast & Secure
★★★★★★★★★★ 114K · updated 4 mo ago
in title
5VPN Hotspot Shield: Wifi Proxy
★★★★★★★★★★ 362K · updated 11 days ago
in title
6VPN Proxy Master - Super VPN
★★★★★★★★★★ 311K · updated 13 days ago
in title
7Free VPN by Free VPN .org™
★★★★★★★★★★ 455K · updated 11 days ago
in title
8Turbo VPN Private Browser
★★★★★★★★★★ 207K · updated 2 mo ago
in title
9NordVPN: VPN Fast & Secure
★★★★★★★★★★ 706K · updated 2 days ago
in title
10VPN - Fast & Secure VPN Proxy
★★★★★★★★★★ 54K · updated 1 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.