Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “whit” (position 2).
Difficulty
Top 10 median: 170K ratings
Opportunity
Demand weighed against difficulty
Verdict for “white noise”
Steep face
High demand, owned by big apps. Use it in the keyword field and aim at a long-tail variant below.
Keyword in title
7/10
of the top results target it directly
Soft targets
3
apps in the top 10 with a weak spot
Avg. rating
4.81
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
6
White Noise Lite
★★★★★★★★★★ 276K · updated 27 days ago
in title
2White Noise Deep Sleep Sounds
★★★★★★★★★★ 209K · updated 7 days ago
in title
3Bedtime Fan, White Noise Baby
★★★★★★★★★★ 203K · updated today
in title
4White Noise Ambience Lite
★★★★★★★★★★ 3.4K · updated 1.2 yr ago
in titlesoft: not updated in a year
5BetterSleep: Relax and Sleep
★★★★★★★★★★ 391K · updated 10 days ago
White Noise
★★★★★★★★★★ 46K · updated 27 days ago
in title
7Simple White Noise App
★★★★★★★★★★ 7 · updated 8 mo ago
in titlesoft: under 500 ratings
8White Noise HQ: sound machine
★★★★★★★★★★ 12K · updated 6 days ago
in title
9Rain Rain Sleep Sounds
★★★★★★★★★★ 137K · updated 1.7 yr ago
soft: not updated in a year
10Calm
★★★★★★★★★★ 2M · updated yesterday
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.