Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 114K ratings
Opportunity
Demand weighed against difficulty
Verdict for “white noise sleep”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
3/10
of the top results target it directly
Soft targets
3
apps in the top 10 with a weak spot
Avg. rating
4.80
across the top results
Who holds the top 10
1
3
4
7
8
9
White Noise Deep Sleep Sounds
★★★★★★★★★★ 209K · updated 8 days ago
in title
2White Noise Lite
★★★★★★★★★★ 276K · updated 28 days ago
BetterSleep: Relax and Sleep
★★★★★★★★★★ 391K · updated 10 days ago
White Noise - Sleep Sounds Fan
★★★★★★★★★★ 9K · updated 3 days ago
in title
5Sleep Sounds White Noise, Rain
★★★★★★★★★★ 36K · updated 2.6 yr ago
in titlesoft: not updated in a year
6Bedtime Fan, White Noise Baby
★★★★★★★★★★ 203K · updated yesterday
White Noise Deluxe
★★★★★★★★★★ 9.7K · updated 27 days ago
Green Noise Calm Sleep Sounds
★★★★★★★★★★ 18K · updated 9 days ago
Rain Rain Sleep Sounds
★★★★★★★★★★ 137K · updated 1.7 yr ago
soft: not updated in a year
10Sleep Sounds by Sleep Pillow
★★★★★★★★★★ 90K · updated 2.9 yr ago
soft: not updated in a year
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.