Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 15K ratings
Opportunity
Demand weighed against difficulty
Verdict for “wine”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
10/10
of the top results target it directly
Soft targets
4
apps in the top 10 with a weak spot
Avg. rating
4.83
across the top results
Who holds the top 10
1
Vivino: Drink The Right Wine
★★★★★★★★★★ 138K · updated 5 days ago
in title
2Wine.com
★★★★★★★★★★ 85K · updated 1.5 yr ago
in titlesoft: not updated in a year
3Total Wine & More
★★★★★★★★★★ 120K · updated 1 mo ago
in title
4CellarTracker: #1 Wine Tracker
★★★★★★★★★★ 13K · updated 4 days ago
in title
5Cork Dork Wine Study
★★★★★★★★★★ 359 · updated 17 days ago
in titlesoft: under 500 ratings
6Wine Folly Plus
★★★★★★★★★★ 3 · updated 16 days ago
in titlesoft: under 500 ratings
7InVintory: Wine Cellar Manager
★★★★★★★★★★ 4.8K · updated 5 days ago
in title
8Wine-Searcher
★★★★★★★★★★ 17K · updated 4 days ago
in title
9Delectable - Scan & Rate Wine
★★★★★★★★★★ 26K · updated 5.1 yr ago
in titlesoft: not updated in a year
10Oeni: #1 Wine Cellar Manager
★★★★★★★★★★ 887 · updated 4 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.