Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 85/100 · 7,522 m (High Camp).
Ordered by how many points each one adds to the score. Start at the top.
12/30 characters used.
The title is the heaviest ranking field. You have 18 characters unused: add your strongest keyword after the name, e.g. “Aetna Health: <main keyword>”.
5/10 iPhone screenshots.
Add 3 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
2 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Last 40 written reviews average 1.3★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
Title is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
2 languages.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
“It just says “tech difficulties come back later” every time I try to login. Also the app is just a website wrapper to begin with. They mailed this in and it shows.”
“Just downloaded on my iPhone 17 pro. Every time I search for something, the app freezes and keeps repeating this. I end up just using the website.. please fix”
“Would be great if they spent less money on useless apps and instead made healthcare more affordable.”
“Terrible app from a terrible company. Slow, laggy, glitchy, everything. Just infuriating.”
“Useless app, have to use the website. Their chat and AI also sucks beyond repair. They are great on the phone though usually, so just call them for anything urgent.”
“This website is designed well. Navigation through the website is logical, easy to locate items, and it loads quickly. The EOB is clear and transparent. Well done.”
“Totally satisfied, fast response. Been a member for multiple years. Service like a concierge without the hassle or high fees. Highly recommend this service and vendor”
Apple did not list any similar apps for this one.