Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
The General Insurance App
See how much you can save! · The General Automobile Insurance Services, Inc.
Current altitude
0m
87/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 96/100 · 8,495 m (Summit Ridge).
7,699 mRating
4.69
★★★★★★★★★★
Ratings
228K
all time
Last update
1 mo ago
v8.1.0
Category
Finance
Free
Your route up
The 5 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+4
Screenshots: ipad screenshots
Fix0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
- 2+3
Reach: localised listing
Fix2 languages.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 3+2
Title: no wasted words
FixContains filler: “app”.
Words like “app” are indexed for free or carry no intent. Swap them for a real keyword.
- 4
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
8 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title88⌄
- Uses the 30 characters25/30 characters used.Good
- Carries a keyword, not only a brandTitle is the name alone.Good
- No wasted wordsContains filler: “app”.Words like “app” are indexed for free or carry no intent. Swap them for a real keyword.Fix
Subtitle100⌄
- Has a subtitle“See how much you can save!”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
