Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 362K ratings
Opportunity
Demand weighed against difficulty
Verdict for “insurance”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
6/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.77
across the top results
Who holds the top 10
1
3
5
7
8
Jerry: Insurance & Car Care
★★★★★★★★★★ 31K · updated 3 days ago
in title
2Progressive
★★★★★★★★★★ 844K · updated 2 days ago
GEICO Mobile - Car Insurance
★★★★★★★★★★ 4.8M · updated 15 days ago
in title
4State Farm®
★★★★★★★★★★ 1.3M · updated yesterday
Root: Better car insurance
★★★★★★★★★★ 73K · updated 10 days ago
in title
6Liberty Mutual Mobile
★★★★★★★★★★ 496K · updated 29 days ago
Allstate® Mobile
★★★★★★★★★★ 1.3M · updated 6 days ago
Lemonade Insurance
★★★★★★★★★★ 86K · updated 5 days ago
in title
9The General Insurance App
★★★★★★★★★★ 228K · updated 1 mo ago
in title
10Direct Auto Insurance
★★★★★★★★★★ 53K · updated 28 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.