Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Callplay - Live & Video Call
Winliu Company Limited
Current altitude
0m
75/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 89/100 · 7,876 m (Summit Ridge).
6,637 mRating
4.40
★★★★★★★★★★
Ratings
43
all time
Last update
1 mo ago
v5.9.0
Category
Entertainment
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+6
Ratings: enough ratings to be trusted
Fix43 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
- 2+5
Screenshots: ipad screenshots
Fix0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
- 3+4
Ratings: rating of 4.5 or higher
Improve4.40 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
4 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
8 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters28/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “Live & Video Call”.Good
- No wasted wordsNo filler words.Good
Description72⌄
- Opens with a tight hookFirst paragraph is 38 characters.Lead with one clear benefit sentence. It is the only part most visitors read.Improve
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
