Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Dominoes RepublicDominoes with friends online · Henry Lorenzo Santiago
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 90/100 · 7,964 m (Summit Ridge).
6,991 mEvery failing check as a sticky, ordered by how many points it adds. Start top left.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
1 language.
Search results show three portrait screenshots but only one landscape. Lead with portrait unless the app is a landscape game.
First screenshot is landscape.
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
No user counts, press or awards mentioned.
The title is the heaviest ranking field. You have 13 characters unused: add your strongest keyword after the name, e.g. “Dominoes Repub: <main keyword>”.
17/30 characters used.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
Title is the name alone.
Apple counts a word once across title, subtitle and keyword field. Replace “dominoes” with words you do not rank for yet.
Repeats title words: “dominoes”.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
1,360 ratings.
Large downloads lose installs on cellular and in low-storage markets. Use on-demand resources and trim bundled assets.
360 MB.
Title, subtitle and keyword field built from real App Store searches, sized to Apple's limits.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
4 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
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8Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
