Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
The Standard – My Retirement
StanCorp Financial Group, Inc.
Current altitude
0m
68/100Camp IIsummit 8,849 m
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 81/100 · 7,168 m (High Camp).
6,017 mRating
4.26
★★★★★★★★★★
Ratings
61
all time
Last update
3 days ago
v2.3.1
Category
Finance
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+4
Ratings: recent reviews are positive
FixLast 40 written reviews average 2.3★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
- 3+4
Ratings: enough ratings to be trusted
Fix61 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
2 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Where do you rank?
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
Storefront
7 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
What the last 100 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
1.8recent average
5★
16
4★
1
3★
4
2★
4
1★
75
Phrases in 1–2★ reviews
doesnt workcant loginapp doesntterrible appapp wont
What hurts
- Login & account
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title83⌄
- Uses the 30 characters28/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “My Retirement”.Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).Improve
- No wasted wordsNo filler words.Good
Description67⌄
- Opens with a tight hookFirst paragraph is 95 characters.Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
