Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
purp - Make new friends
Find, Meet & Chat Real People · PURP TECNOLOGIA LTDA
Current altitude
0m
72/100Camp IIsummit 8,849 m
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 84/100 · 7,433 m (High Camp).
6,371 mRating
4.54
★★★★★★★★★★
Ratings
42K
all time
Last update
18 days ago
v7.0.2
Category
Social Networking
Free · in-app purchases
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+4
Screenshots: ipad screenshots
Fix0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
- 3+4
Ratings: recent reviews are positive
FixLast 40 written reviews average 2.4★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
7 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Where do you rank?
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
Storefront
6 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
What the last 100 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
3.0recent average
5★
38
4★
8
3★
10
2★
6
1★
38
All-time: 80% five-star across 42K ratings.
Phrases in 1–2★ reviews
contact supportcommunity guidelinesweird stuffdoesnt workcustomer service
What hurts
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title53⌄
- Uses the 30 characters23/30 characters used.The title is the heaviest ranking field. You have 7 characters unused: add your strongest keyword after the name, e.g. “purp - Make ne: <main keyword>”.Improve
- Carries a keyword, not only a brandKeyword part: “Make new friends”.Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).Improve
- No wasted wordsContains filler: “new”.Words like “new” are indexed for free or carry no intent. Swap them for a real keyword.Fix
Subtitle100⌄
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
