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Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
TripIt: Travel Planner
Trip Itinerary & Alerts · TripIt
Current altitude
0m
92/100Summit Ridgesummit 8,849 m
Top-tier listing. Defend it and keep shipping.
Land the top 3 fixes below and this listing reaches 99/100 · 8,761 m (Summit Ridge).
8,141 mRating
4.84
★★★★★★★★★★
Ratings
311K
all time
Last update
8 days ago
v21.0.1
Category
Travel
Free · in-app purchases
Your route up
The 4 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+3
Title: uses the 30 characters
Improve22/30 characters used.
The title is the heaviest ranking field. You have 8 characters unused: add your strongest keyword after the name, e.g. “TripIt: Travel: <main keyword>”.
- 2+2
Reach: localised listing
Improve5 languages.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 3+2
Subtitle: uses the 30 characters
Improve23/30 characters used.
7 characters unused. Fit one more keyword phrase in.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
10 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title82⌄
- Uses the 30 characters22/30 characters used.The title is the heaviest ranking field. You have 8 characters unused: add your strongest keyword after the name, e.g. “TripIt: Travel: <main keyword>”.Improve
- Carries a keyword, not only a brandKeyword part: “Travel Planner”.Good
- No wasted wordsNo filler words.Good
Subtitle89⌄
- Has a subtitle“Trip Itinerary & Alerts”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
