Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Match, Chat & Meet New People · Zoosk, Inc.
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 94/100 · 8,318 m (Summit Ridge).
Ordered by how many points each one adds to the score. Start at the top.
4.16 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
4/10 iPhone screenshots.
Add 4 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
Last 40 written reviews average 1.4★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 61% five-star across 105K ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Generic notes: “Bug fixes and performance enhancements.”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Contains filler: “app”.
Words like “app” are indexed for free or carry no intent. Swap them for a real keyword.
First paragraph is 17 characters.
Lead with one clear benefit sentence. It is the only part most visitors read.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
“This platform will not exists to separate you from your money, especially if you cancel. They’ll sucker you back in with an attractive match that never responds. Several …”
“I want my money back!!! I can’t use the app or website with the new update and I paid for this??? I can’t even contact customer service. That link takes me to a user p…”
“I just joined. They had an update. It wouldn’t let me sign back in now. I have two memberships and there’s like nobody in there now they used to be 1300 people in my area…”
“Zoosk sends out fake likes to try and get you to sign up so you can send messages or receive messages.”
“When trying to log into the app, it told me I need to do an update. I immediately tapped update and nothing happens. I deleted the app and then tried to reinstall it and …”
No recurring praise in recent 4–5★ reviews.