Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
China Eastern Airlines
Travel · China Eastern Airlines Co.,LTD.
Current altitude
0m
66/100Camp IIsummit 8,849 m
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 84/100 · 7,433 m (High Camp).
5,840 mRating
2.56
★★★★★★★★★★
Ratings
691
all time
Last update
13 days ago
v9.5.13
Category
Travel
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+9
Ratings: rating of 4.5 or higher
Fix2.56 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
- 2+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 3+4
Screenshots: ipad screenshots
Fix0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
4 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
7 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title82⌄
- Uses the 30 characters22/30 characters used.The title is the heaviest ranking field. You have 8 characters unused: add your strongest keyword after the name, e.g. “China Eastern: <main keyword>”.Improve
- Carries a keyword, not only a brandTitle is the name alone.Good
- No wasted wordsNo filler words.Good
Subtitle79⌄
- Has a subtitle“Travel”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
