Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Viator Tours & Attractions
Plan travel experiences · Viator
Current altitude
0m
93/100Summit Ridgesummit 8,849 m
Top-tier listing. Defend it and keep shipping.
Land the top 3 fixes below and this listing reaches 99/100 · 8,761 m (Summit Ridge).
8,230 mRating
4.92
★★★★★★★★★★
Ratings
290K
all time
Last update
4 days ago
v15.27.0
Category
Travel
Free
Your route up
The 4 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+3
Freshness: release notes say something
FixGeneric notes: “We’ve squashed bugs (yuck) and made performance improvements (whoosh) …”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
- 2+2
Description: opens with a tight hook
ImproveFirst paragraph is 388 characters.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
- 3+2
Subtitle: uses the 30 characters
Improve23/30 characters used.
7 characters unused. Fit one more keyword phrase in.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
9 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters26/30 characters used.Good
- Carries a keyword, not only a brandTitle is the name alone.Good
- No wasted wordsNo filler words.Good
Subtitle89⌄
- Has a subtitle“Plan travel experiences”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
