Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
The North Face
Find hiking gear & sportswear · V.F. Corporation
Current altitude
0m
81/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 94/100 · 8,318 m (Summit Ridge).
7,168 mRating
4.72
★★★★★★★★★★
Ratings
37K
all time
Last update
yesterday
v12.23.1
Category
Shopping
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+7
Title: uses the 30 characters
Fix14/30 characters used.
The title is the heaviest ranking field. You have 16 characters unused: add your strongest keyword after the name, e.g. “The North Face: <main keyword>”.
- 2+3
Title: carries a keyword, not only a brand
ImproveTitle is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
- 3+3
Reach: localised listing
Fix2 languages.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
6 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title47⌄
- Uses the 30 characters14/30 characters used.The title is the heaviest ranking field. You have 16 characters unused: add your strongest keyword after the name, e.g. “The North Face: <main keyword>”.Fix
- Carries a keyword, not only a brandTitle is the name alone.Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).Improve
- No wasted wordsNo filler words.Good
Subtitle100⌄
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
