Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 87/100 · 7,699 m (High Camp).
Ordered by how many points each one adds to the score. Start at the top.
7/30 characters used.
The title is the heaviest ranking field. You have 23 characters unused: add your strongest keyword after the name, e.g. “myCigna: <main keyword>”.
Title is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
1 unique word. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
2 languages.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
6/10 iPhone screenshots.
Add 2 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
Generic notes: “- Cardio recommendation CTA - Minor enhancements and bug fixes”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
“App crashes constantly and is not made for iPad. It’s about what I expect out of Cigna though sadly.”
“Hard and frustrating to access accounts. No need to log out and log back in every time. Bad place for a chat button I don’t need to chat with AI.”
“Works ok on iPhone but doesn’t scale for use on an iPad. Also when it sends a PIN code for MFA, there is no keypad to type in the code.”
“Cancelled My Insurance and I’ve been trying to pay My bill”
“This has been a pretty great app until recently. When working in the Wellness area to add up rewards the app uses another site to sign in and some times it does not auto …”
“I love this ap! I think it's wonderful to not have to get on the computer to keep track of claims, etc. In addition, the layout is such a consumer friendly design!”
“I love this app! It’s so helpful for planning medical care, comparing drug costs, checking my spending account balance, and even connecting directly with a provider.”
“Very easy to navigate”
“Everything I need to know about my insurance in one place!”
“Busy working every day I don’t always look at my insurance card. But when I need to this app makes it easy to do so.”