Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Convert All Units and Currency · Alan Mrvica
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 87/100 · 7,699 m (High Camp).
Ordered by how many points each one adds to the score. Start at the top.
4/10 iPhone screenshots.
Add 4 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
Last update 304 days ago.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
5 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 87% five-star across 196K ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Generic notes: “Fixed typo error in Weight category”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Contains filler: “best”, “app”.
Words like “best”, “app” are indexed for free or carry no intent. Swap them for a real keyword.
Repeats title words: “units”.
Apple counts a word once across title, subtitle and keyword field. Replace “units” with words you do not rank for yet.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
“There is no guardrails on the type of ads being promoted. No age restrictions for the app. Which means you DO NOT show ads of women in underwear & almost nude.”
“This app was my go to converter app until ads started showing up. Plus app now requires upgrading to premium ($$$). Deleting this app.”
“Just downloaded this app and at the bottom of the home page, a horizontal panel of adult/porn adds. Absolutely inappropriate. Deleted it immediately. WTH is the matter wi…”
“This app has been an absolute go to for conversions. Just recently on my app the zero in the key pad is missing. WTH! Why?”
“Been using this app for years and it has always proven to be helpful for currency calculations, temperatures, volume, area, etc. Well designed.”
“I work in the manufacturing industry so seeing a print/drawing in mm is so easy to transcribe to standard. The app is my go-to for that as well as temperature and measure…”
“Awesome free app! Very accurate, fast and versatile with minimal but effective targeted advertisements. A+ to the developer! Thank you!”
“I constantly use this app. Whether it’s weight, measurements, or even any of the other features this comes in handy when in a pinch!”
“Wish it wouldn’t jump back to weight page every time you use it. Wish it would remember your last entry - ie the one you use the most”