Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Link your phone and PC · Microsoft Corporation
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 81/100 · 7,168 m (High Camp).
Ordered by how many points each one adds to the score. Start at the top.
15/30 characters used.
The title is the heaviest ranking field. You have 15 characters unused: add your strongest keyword after the name, e.g. “Link to Window: <main keyword>”.
4.01 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
4/10 iPhone screenshots.
Add 4 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 59% five-star across 16K ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
Title is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
Last 40 written reviews average 3.5★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
“Terrible app. Awfully glitchy. Lacks in functionality. Not creative or easy or fun to use at all. Clunky and disorganized. Notifications and features are cave like”
“The ability to transfer files back-and-forth is very convenient, however, the link with Microsoft phone link to view notifications, pause, etc., is very buggy, slow, and …”
“I keep hoping this app will be updated to have some functionality with iPhone, but as it is, it’s among the poorest that exist. I am skewed by using the android interface…”
“It’s somewhat convenient. It doesn’t feel like a “link” to windows but more like using a ftp transfer tool. Transferring files is slow and takes you down a path. Seems l…”
“We use this software at our office to send messages to our employees in the field. However when trying to configure sending files / images between the phone and the syste…”
“I really needed to be able to use my phone while working on my computer and this is perfect. So glad it’s available to use iPhone users.”
“The windows link is easy to keep up with and practical for busy adults with much to do. Not too confusing to understand how to use it. I love it.”
“This app works well. As with any technology, there are occasional glitches, but overall it does a great job. The “fix,” as is normal, is typically a reboot, so it’s easy …”
“I really like the odds and ends of this link to windows application it’s very helpful and useful.”
“I love that I can See my text messages on my PC and copy just what I need to reply in email!!”
“It works well and stays well updated and linked. The messages are a little weird though in the fact that what you send from your laptop shows up on your phone but not the other way around which makes conversations hard o…”
“honestly works surprisingly well—it lacks some specific features (sending photos, reacting to messages, etc) but my main purpose for this app was more seamlessly downloading photos between my iphone and windows laptop, a…”
Apple did not list any similar apps for this one.